All IDFA articles

iOS : Apple IDFA Changes & How Advertisers Are Impacted idfa IDFA is an identifier assigned to iOS devices for tracking and targeting ads Mobile marketers use IDFA to track user engagement idfa IDFA is a national not-for-profit and leading peak body offering education, advocacy and awareness for Australians living with primary or secondary

idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be